- Many creatives do not function well (or at all) at 8:00 a.m. Let them work 2:00 p.m until 3:00 a.m if they need to.
- There is a good chance creatives want to paint their office purple and work with only a lava lamp for light. Let them.
- Give creatives space where they can be REALLY LOUD or really quiet, depending on their field or personality. Don’t give administrators keys to this space.
- Buy creatives new toys when you can. They need new toys. The don’t need all the new toys they think they need, but occasionally they need something shiny.